Which question are you asking


Recently read an awesome book, A More Beautiful Question, about inquiring and asking more than telling.  Should be required reading for everyone. Got me thinking though…

Most of the advice and thinking about supply chain planning (i.e., demand & supply planning) is about developing and applying new forms of advanced analytics to the wrong question.

My advice: find a better question!  Then you’ll realize you should never forecast what you can calculate!

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