Which question are you asking

BeautyQuestion

Recently read an awesome book, A More Beautiful Question, about inquiring and asking more than telling.  Should be required reading for everyone. Got me thinking though…

Most of the advice and thinking about planning (i.e., demand & supply planning) is about developing and applying new forms of advanced analytics to the wrong question.

My advice: find a better question!  Then you’ll realize you should never forecast what you can calculate!

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